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Training isn’t just for elite athletes. That’s what Under Armour highlights in its global ad campaign launching today with the goal of uniting all athletes through the common love/hate relationship with training.
“Will Makes Us Family,” the next arc in the brand’s training-oriented marketing, brings together everyday athletes, along with NFL quarterback Cam Newton, skier Lindsey Vonn, ballet dancer Misty Copeland, golfer Jordan Spieth and boxer Anthony Joshua. Regardless of athletic level, everyone trains and everyone falters.