Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.