Ukrainian Creatives Urge Brands to Drop 'Z' From Logos: 'It’s the New Swastika'

'Stop Z' campaign asks advertisers to rethink branding as Putin supporters co-opt symbol

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In recent weeks, the letter Z has become more than the last letter of the alphabet—it’s been hijacked as a symbol supporting Vladimir Putin’s invasion of Ukraine.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in