The Big Game

TurboTax’s New Campaign Celebrates Humanity, Will Close Out With Super Bowl Spot

The tax software plugs its on-demand offerings in latest effort

a person standing in a big bubbly tub
TurboTax is starting off the new year with a fresh campaign. Wieden + Kennedy

By Minda Smiley

January 1, 2020

With the new year comes resolutions, a fresh start and the beginning of tax season.

Minda Smiley
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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