TurboTax's New Campaign Celebrates Humanity, Will Close Out With Super Bowl Spot

The tax software plugs its on-demand offerings in latest effort

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With the new year comes resolutions, a fresh start and the beginning of tax season.

As Americans begin the arduous (and often expensive) process of filing their taxes, TurboTax is here to remind us that just about anyone can get the job done with the help of its platform.

Created by Wieden + Kennedy, the campaign’s “All People Are Tax People” spot celebrates the incredible—if not bizarre—things that humans manage to accomplish every day, like transport a pet goldfish on the subway or dance atop a mechanical bull.



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