The Big Game TurboTax’s New Campaign Celebrates Humanity, Will Close Out With Super Bowl Spot The tax software plugs its on-demand offerings in latest effort TurboTax is starting off the new year with a fresh campaign. Wieden + Kennedy By Minda Smiley January 1, 2020 With the new year comes resolutions, a fresh start and the beginning of tax season. Minda Smiley @Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek. Recommended videos