Travis Scott Doesn't Like 'Branding' or 'Marketing,' but He's So Damn Good at Both

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With Travis Scott, no creative choice is obvious or predictable. In fact, he didn’t even want his first album to be released on CD, still the standard format of the day in 2015.

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This story first appeared in the May 3, 2021, issue of Adweek magazine. Click here to subscribe.