Translation Service ElaN Launches ‘Unbias’ Button to Suggest Gender-Neutral Word Options

And challenges its mammoth competitor, Google Translate, to follow suit

The translation tool's 'Unbias' button suggests gender-neutral words. ElaN

How many men would apply to be a script girl? It’s a supremely important job in Hollywood, almost single-handedly tracking and ensuring the continuity of movie characters and sets across each scene. But as more men expressed interest in the role, the name evolved from being gender-specific to the neutral “script supervisor.”

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."