Toys Take Aim at Wildlife in These Ads About Plastic's Deadly Toll on Our Oceans

DDB Paradais urges audiences to 'Stop The Killing'

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Plastic waste has a disastrous effect on marine wildlife, but unfortunately shoppers looking for quick, convenient solutions often fail to consider the impact of their actions while filling their carts.

Based on that apparent consumer apathy toward the more than 1 million animals that die yearly due to plastic waste in the oceans, Dream Pack and Ecuadorian agency DDB Paradais wanted to do something to get people to see plastic waste differently. The campaign also comes as, according to a UN report, humans are contributing to species loss accelerating at a rate 10 or even hundreds of times higher than previous levels, leaving as many as one million species under threat of extinction.




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