A Toronto Mall's Sexy Santa Is So Hot, Even Adults Want to Sit in His Lap

Time to practice your 'Santa, Baby' serenade

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Toronto readers, you’re in luck: At the Yorkdale Shopping Center, one sexy mall Santa is melting the Internet.

Time to make a furry new allegiance, Team Jacob.

Since the first department store mogul who dressed up like Santa Claus in 1890, retail Santas have been a trusty way to bring in the shoppers (even Walmart is trying to get in on the hustle), but they’re usually focused on the family crowd. Not so with Fashion Santa, aka Paul Mason, a chiseled male model who enjoys a following of giddy ladies … many of whom are probably happy to say they’ve been naughty this year. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in