To Educate Girls, Needs Your Help Making the Longest Video in the World

Join the count up to 130 million

Headshot of Angela Natividad

Today, on International Women’s Day, 130 million school-age girls won’t get an education. The majority hail from the world’s poorest countries, which have the most to gain from educating girls … but which are also the least likely to do so.

This is a problem so massive that it’s hard to relate to. So, to encourage people to see the individuals who compose that 130 million, and Droga5 New York launched #GirlsCount, a user-generated campaign where we literally help count them all, one by one.

Visitors to the website are asked to choose an available number. You then become responsible for that number and must either upload a video or post an image of you “representing” it. (Be creative. You can draw it, sing it, or—for max cute points—just have a baby say it.)

Famous faces who’ve taken part include Malala Yousafzai (who nailed No. 1), Sheryl Sandberg, Angelique Kidjo, Bono, Emmanuelle Chriqui, Tom Brady, Giselle Bundchen, Michael Sheen, Chelsea Handler, Tracee Ellis Ross, Charlize Theron and David Oyelowo.

Below, a shot of some of the taken numbers. (Since I’m writing this in France, the site is in French, but you get the idea.)

Once complete, the campaign will yield 130 million pieces of media, one for each girl. ONE plans to combine it into the longest film ever, to urge world leaders to take action against the sexism of poverty.

In poor countries, girls are more likely to be refused an education, and education’s overall share of aid has fallen from 13 percent to 10 percent since 2002, ONE observes in a report.

“I joined the count at, choosing number 5, because that’s the age millions of girls around the world should be walking into a classroom for the first time,” says Sandberg, Facebook’s COO and a female empowerment champion in her own right. “Far too many of them will never get that chance, unless we demand world leaders act.”

Girls who don’t get a proper education are more likely to contract HIV, join extremist groups, become child brides, have more children younger while remaining in poverty, and die younger.

Alternatively, educating them doesn’t just reverse these effects; it lifts a country’s GDP over the long term and creates a positive cycle for future generations: Educated women invest 90 percent of their income into family, per US Aid.

“It costs less than a loaf of bread to send a girl in one of the world’s poorest countries to school each day—a small investment that could save more than a million lives and add more than $100 billion to the global economy every year,” says the ONE Campaign’s Roxane Philson. “#GirlsCount is uniting people to make the scale of this crisis clear and to call on leaders to do more.”

Complete policy recommendations for combating the sexism of poverty can be found in ONE’s report, available for download here. They include proposals for increasing domestic and international financing, like a demand that the G20 lobby the World Bank, and regional development banks, to establish financing mechanisms for increasing education finance worldwide.


Client: ONE
Campaign: Girls Count
Title: Every Girl Counts
Launch Date: March 6th, 2017
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Group Creative Director: Lauren Costa
Group Creative Director: Denise Zurilgen
Associate Creative Director: Victor Monclus Gonzalez
Associate Creative Director: Will Lowe
Junior Copywriter: Frank Garcia
Junior Art Director: Giulia Magaldi
Design Director: Devin Croda
Senior Designer: Indah Shillingford
Junior Designer: Hena Seo
Senior Experience Designer: Luis Violante
Junior Design Technologist: Danielle Clemons
Project Manager: Laura Rothman
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Producer, Film: Leah Donnenberg
Associate Director Business Affairs: Librado Sanchez
Business Affairs Manager: Whitney Vose
Director of Interactive Production: Niklas Lindstrom
Executive Producer, Experiential: Bo Djogo
Producer, Interactive: Grace Wang
Director of Technology: Andy Prondak
Director of Art Production: Cliff Lewis
Technology Lead: Michael Moseley
Senior Producer, Media: Madison Goldberg
Director of Print Services: Rob Lugo
Graphics Studio Manager: Virginia Vargas
Senior Producer, Integrated: Riely Clough
Production Apprentice: Jesse Vega
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Tom Haslow
Strategist: Tulani Foy
Group Communications Strategist: Director Samantha Deevy
Senior Communications Strategist: Courtney Bernstein
Chief Operating Officer: Susie Nam
Group Account Director: Rachel Kornafel
Account Director: Alli Neef
Account Manager: Yardley Hansen
Assistant General Counsel: Leigh Checchio
Counsel: Sarah Fox
Client: ONE Campaign
Chief Marketing Officer: Roxane Philson
Creative Director: Meagan Bond
Marketing Partnerships Manager: Emma Sakson
International Digital Director: David Cole
Talent: Rihana Schulters
Production Company: Not To Scale
Director: Lucinda Schreiber
DOP: Luca Del Puppo
Executive Producer: Eve Strickman
Supervising Producer: Angela Foster
Live-Action Producer: Kristin Krall
Designers: Lucinda Schreiber, Sarah Orenstein
Animator: James Bartley
Junior Animator: Lisa Ferguson
VFX compositor: Eric Epstein
First Assistant Director: Tom O’hare
First Assistant Camera: Josh Ruffner
DIT/ VTR: Joe Bottozzi Jr
Gaffer: Jason Duffett
Key Grip: Danny Green
Wardrobe Stylist: Liz Polden
Hair and Makeup: Chansopheak
Production Designer: Erin Lark Gray
Production Assistant: Molly Crowley
Production Assistant: Nav Narayanan
Editorial: Fluid NY
Editor: Heather Danosky
Assistant Editor: Dan Nasser
Executive Producer: Laura Revolsky
Producer: Meg Hall
Conform & Finishing: Lost Planet / Blackhole
Flame Artist: Tim Farrell
Flame Assistant: Luke Bedillion
Executive Producer: Krystn Wagenberg
Producers: Felix Cabrera, Alejandra Alarcon
Color: Sixteen19
Colorist: Andrew Francis
Music: Pulse Music
Sound: Heard City
Mixer: Jody Levine
Interactive Production Company: Nickel Media
Principal: Jason Nickel
Lead Developer: Greg Webber
Sr. Developer: Josh McGrath
Dev Ops: Zack Brenton
Developer: Angela Kinder
Developer: Andrey Kulakevich
Producer: Joy Kuraitis

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.