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In today’s adult beverage industry, there’s a lingering expectation for brands looking to expand their offerings to eventually turn to hard seltzers. One vodka brand is contributing a new product to the RTD landscape: a single empty can.
Today, spirit brand Tito’s has announced its newest product, Tito’s in a Can. While it doesn’t include a mixed, seltzer-like beverage, the portable 16-ounce, double steel walled, insulated refillable can allows consumers to mix their own cocktails to their liking.
“At Tito’s,
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