Through an Aging Father's Memories, Energy BBDO Captures the Emotional Bonds of Home

Home Instead highlights touching details in 'The Third Stair'

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Already known for creating some of the industry’s best, most emotional storytelling for surprising clients like Extra Gum and Windex, Chicago agency Energy BBDO now has a client soundly in its wheelhouse: Home Instead Senior Care.

You might recognize Energy BBDO from its “Story of Sarah and Juan” for Extra or its recent work for Pearle Vision, and this time around the agency is capturing a scenario many will instantly recognize: the talk with an aging parent about assisted living.

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