This Wondrous Ad Shows the Power of Audio in Storytelling

Audiobook company Storytel creates an imaginative spot on how stories stay alive

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While many businesses have had an uncertain and tumultuous year, audiobooks have grown increasingly vital. Once a niche market, the industry has grown at a surprising pace, with audiobooks sometimes even outselling print copies. As digital copies opened up a global market of people ready to hear new stories, audiobook publishers got increasingly creative and expanded their reach.

Based in Sweden, Storytel is a leading audiobook platform that is currently available in 20 markets, a number that the company hopes to double over the next few years.

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