This Wondrous Ad Shows the Power of Audio in Storytelling

Audiobook company Storytel creates an imaginative spot on how stories stay alive

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

While many businesses have had an uncertain and tumultuous year, audiobooks have grown increasingly vital. Once a niche market, the industry has grown at a surprising pace, with audiobooks sometimes even outselling print copies. As digital copies opened up a global market of people ready to hear new stories, audiobook publishers got increasingly creative

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