This Wonderfully Bonkers Xbox Game Pass Ad Is Memetastic

Tone hits audience target squarely in the middle

The new ad for Xbox Game Pass is a lot like the movie Inception, made specifically for people who spend tons of their waking hours playing Zombie Army Trilogy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in