This Woman’s Trip to Goodwill Turns Into Must-Watch TV in Brand’s Humorous PSA

A great reason to cheer

Get the kitty teapot! Goodwill / Ad Council

With NFL and college football season officially upon us, there no doubt will be some nail-biters for fans to endure over the next few months. Having a little fun with this notion, Goodwill has released a tongue-in-cheek PSA film that turns a mundane trip to one of its stores into an event that has an entire town on the edge of its seat.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.