This Wild Apple Ad Shows That, Yes, The Rock Can Do Anything (With Some Help From Siri)

Dwayne “The Rock” Johnson has the kind of can-do spirit that makes it easy to believe he can do anything—fly a plane, take a selfie in space, design a fashion line—and still be on set in time to nail his scene on the first take.

At least, that’s the plot of Apple’s new longform spot, “The Rock x Siri Dominate the Day.”

With this nearly 4-minute spot, the irrepressible and seemingly inexhaustible Johnson does what he’s done for dozens of action movies: take a nonsensical plot and give it pizzazz, selling you on taking a ride with his winning smile and chipper spirit. Only this time, he’s also selling you on using Siri.

If you’ve read GQ’s recent cover story about Johnson (titled “The Rock for President”), it’s even easier to imagine how this high-energy effort came about and how game Johnson probably was from concept to shoot to promotion.

While the action is fun and goofy, the best bit of the spot is a throwaway shot of Johnson’s phone where you see the background is the internet’s favorite Rock portrait, a shot of himself wearing a turtleneck, fanny pack and chain in the ’90s. It’s a look he recently revisited to promote his hosting of SNL.

Kristina Monllos

@KristinaMonllos

Kristina Monllos is a senior editor for Adweek.