This Wild Apple Ad Shows That, Yes, The Rock Can Do Anything (With Some Help From Siri)

Rome? Space? He can crush it all and still be on time for work

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Dwayne “The Rock” Johnson has the kind of can-do spirit that makes it easy to believe he can do anything—fly a plane, take a selfie in space, design a fashion line—and still be on set in time to nail his scene on the first take.

At least, that’s the plot of Apple’s new longform spot, “The Rock x Siri Dominate the Day.”

With this nearly 4-minute spot, the irrepressible and seemingly inexhaustible Johnson does what he’s done for dozens of action movies: take a nonsensical plot and give it pizzazz, selling you on taking a ride with his winning smile and chipper spirit.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in