This Surreal Bakery Ad About How to Handle Gym Jerks Is a Must-Watch

Agency Gigil cooks up a delightful oddity for Julie's Bakeshop in the Philippines

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

No one should ever dispense judgment, much less mockery, at the gym—a fact tackled in a way you won’t forget in a recent ad from the Philippines.

To celebrate local bakery chain Julie’s Bakeshop turning 40, independent agency Gigil made a truly bizarre spot that serves as a warning to anyone who would “auntie shame” at the gym.

Gigil is known for its over-the-top advertising, and the agency’s newest work has quickly made the rounds on social media, being viewed 2 million times in its first days.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in