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For the last six years, rail company Thalys’ “Welcome to Our World” signature has served as a series of uniquely packaged invitations to encourage people to travel. Two years ago it used sound, with the acoustically driven “Sounds of the City” campaign.
Building on that, this year the French service brings us “Scents of the City,” a whimsical opportunity to explore new (yet train-accessible) cities through your nose.
From May 12-14, French agency Rosapark created a pop-up travel agency in the middle of a Brussels gallery.
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