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Just before the ruling overturning of Roe v. Wade was announced, Stix, a medically backed reproductive and vaginal health brand, had already begun amplifying the need for access to reproductive health resources.
Following the ruling, Stix launched its first OOH campaign “Restart” in an effort to highlight the need for reproductive rights. The billboards illustrate the conflicting principles between current reproductive rights restrictions and other laws that continue to exist in these states. Examples of these laws can be seen on the various billboards.
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