This One-of-a-Kind Movie Poster Was Made Entirely From Cannabis

Zach 'Jesushands' Fernandez brought Max Stax's idea to life

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The Gentlemen, a pulpy crime caper from Guy Ritchie, is “a film about weed—growing it, selling it, stealing it, appreciating it as more than a casual high,” according to one reviewer.

It’s fitting, then, that the flick would lean into cannabis as a promotional tool. But its marketers have taken that idea quite a step further, creating a first-of-its-kind movie poster made entirely of cannabis, using the bud, leaves, stems and every other part of the plant.

Measuring

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in