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This Mind-Bending Ad for Kia Has Nearly 300 Million Views (and Counting)

It’s a major hit in India

One heck of a way to introduce a brand.Kia India
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By T.L. Stanley

May 16, 2019

Fantastic beasts and cool creatures (both natural and man-made) are introducing Kia to India in a way that old-school rubber-meets-the-road advertising could have never accomplished.

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T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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