This Mind-Bending Ad for Kia Has Nearly 300 Million Views (and Counting)

It’s a major hit in India

One heck of a way to introduce a brand. Kia India

Fantastic beasts and cool creatures (both natural and man-made) are introducing Kia to India in a way that old-school rubber-meets-the-road advertising could have never accomplished.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.