This Macallan Ad Was Just Banned in the U.K. for Promoting 'Extreme Risk-Taking Behaviour'

After a mere 6 complaints, the ad was pulled

A soaring ad for Scotch brand The Macallan has abruptly crashed to earth in the brand’s home country of the U.K., where advertising regulators today ruled that the ad be banned from broadcast for showing a man leaping off a cliff in a way that was “very dangerous, potentially fatal, and consisted of extreme risk-taking behaviour.”