This Macallan Ad Was Just Banned in the U.K. for Promoting ‘Extreme Risk-Taking Behaviour’

After a mere 6 complaints, the ad was pulled

The Scotch brand argued its ad was a metaphor for tough choices, but regulators disliked the connection between risky decisions and alcohol. The Macallan

A soaring ad for Scotch brand The Macallan has abruptly crashed to earth in the brand’s home country of the U.K., where advertising regulators today ruled that the ad be banned from broadcast for showing a man leaping off a cliff in a way that was “very dangerous, potentially fatal, and consisted of extreme risk-taking behaviour.”

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."