#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
This year, AT&T has been promoting its breadth of services with a campaign promising “More of Your Thing,” and the newest installments are aimed at movie-goers.
Two new 90-second spots from the telecom and agency BBDO pay off the campaign’s concept by blending multiple genres into each ad. The result are mini-films that veer in some unexpected directions.
The highlight is definitely “Surprise,” which features two lovers reunited at an airport, dramatically coming together just as one’s flight was preparing to take off.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in