This London Agency Gave People a Lift by Redesigning Their Elevators

Conran Design Group spruces up the ride at Havas HKX Village

A more enjoyable journey to the top floor. Conran Design Grou

An elevator isn’t the first place one thinks of for a chance to have some interesting interaction. Most of the time, the ride up and down is an exercise in people gazing forward quietly, or sneaking peeks at their phones.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.