Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
For just a moment, imagine yourself finally crossing the threshold of your home after a particularly trying day. You settle into your softest pajamas, turn on some soothing music, and light your favorite scented candle. Before long, you’re embraced by a comforting aroma: the unmistakable fragrance of KFC’s signature gravy.