This Huge, Sexy Jeff Goldblum Statue Is Exactly What the World Needs

Now TV's 'Jurassic Jeff' stunt honors 25 years of Jurassic Park

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

World, meet Jurassic Jeff, a 25-foot statue of Jeff Goldblum—in full, chest-exposed glory from his role in 1993’s Jurassic Park—currently lounging seductively in front of Tower Bridge in London.

Celebrating the original film’s 25th anniversary, the marketing stunt from Now TV and Fever PR is an instant classic. Could Now TV have popped a few dinosaurs in front of the bridge? Yes. What about Sam Neill or Laura Dern? Of course. But the wisdom of putting a somewhat hirsute Dr.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in