This Huge, Sexy Jeff Goldblum Statue Is Exactly What the World Needs

Now TV's 'Jurassic Jeff' stunt honors 25 years of Jurassic Park

'Jurassic Jeff' immediately became London's most buzzworthy icon this week. Now TV
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World, meet Jurassic Jeff, a 25-foot statue of Jeff Goldblum—in full, chest-exposed glory from his role in 1993’s Jurassic Park—currently lounging seductively in front of Tower Bridge in London.

Celebrating the original film’s 25th anniversary, the marketing stunt from Now TV and Fever PR is an instant classic. Could Now TV have popped a few dinosaurs in front of the bridge? Yes. What about Sam Neill or Laura Dern? Of course. But the wisdom of putting a somewhat hirsute Dr. Ian Malcolm pretty much on the doorstep of London’s City Hall is unquestionable.

The oft-memed torso shot fervor is not lost on Goldblum, with him telling Yahoo in May: “It’s supposed to be Costa Rica, right? So things are hot, and I’m sure I’m in some sort of fever. So all the logic is that we got to get some of these wet clothes off immediately. As I remember, I don’t think anybody fought me on that.”

The statue took 250 hours to make and weighs 330 pounds.

We are genuinely in the Platinum Age of Goldblum—and there is nothing wrong with that at all.

Historians point to 1982 as the Early Age of Goldblum, when he played a small role in the classic sitcom Laverne & Shirley. From there, the Full Goldblum Era began in the ’90s with, of course, the Jurassic Park films and other gems like The Simpsons, Independence Day and Holy Man. The 2K Goldblum Era had a similar density with a few surprises like the vastly underrated film Pittsburgh.

Which brings us to today—when, in addition to scene-stealing in blockbusters like Thor: Ragnarok, Goldblum graciously helps rent apartments, sells knots in Portland, “cooks” food. In fact, he generally does whatever the hell he wants—including adorning the lawn in front of one of London’s most iconic bridges to the delight and inescapable arousal of all.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.