Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Though often remembered as a historical figure that led to peace between her tribe and European settlers, Pocahontas is a fictional construct utilized to further historical whitewashing and the erasure of the atrocities that colonization brought to the Indigenous peoples of North America. The true story is anything but heartwarming, and features a child named Matoaka at its center.
With the harm caused by misrepresentation of Matoaka’s story in mind, online Indigenous-led arts and culture magazine MUSKRAT has teamed with BBDO Canada to offer viewers the opportunity to correct false information that’s been disseminated throughout the years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in