It can be a real bummer when people remind you about the dangers of driving high. But you know what’s a way bigger buzzkill? Driving high and causing a fiery crash—with the twisted steel and ruined lives.
In an effort to avert such tragedies ahead of next year’s legalization of recreational marijuana in Canada, road safety group R.I.D.E. Checks is launching an unorthodox campaign via BBDO Toronto that brings the consequences of stoned driving into sharp focus.