This Dystopian Sci-Fi Short Is a Surprisingly Effective Way to Promote Wool

Natural fabric is hero of sprawling film from TBWA Sydney

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The heroine of a new long-form ad touting Merino wool seems to have more working against her than just the unnatural fibers she’s wearing.

She has a crap job in a dreary factory (potentially hazardous to her health in many ways), and her sole dinner companion is her smartphone, though the translucent blobs of pink-food substance she’s eating don’t look appetizing anyway.

She belongs to a slow-moving horde of people moving around a Blade Runner-esque town in plastic outfits (the robotic folks are silent, but their “clothes” make squeaking noises).

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