Adidas’ approach to creators has made the brand a darling of the creative set. The brand’s talent roster—including athletes and key influencers like Pharrell Williams and supermodel Karlie Kloss—cuts a compelling cloth because it’s not necessarily just about sports. A campaign at the end of last year, “Calling All Creatives,” showed just how much Adidas values this eclectic group with a spot featuring their views on the topic.
