This Creepy Ad's Story of Young Love Sets a New Bar for Twist Endings

Y&R's study in deception


This went places we didn’t see coming.

For mobile company Movistar, Y&R Mexico created “Love Story,” a bittersweet tale of blossoming adolescent romance. (But you know that isn’t really true, don’t you?)

The film starts with a young boy receiving a friend request from a girl. Over time, they get closer. Often it’s cute; elsewhere, it’s cringey in a horror-filmish “Who gets kidnapped at the end?” way. And while we’re happy to report that instinct is technically correct, there’s a twist.

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