Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Enjoying a drink at the pub doesn’t always come with a history lesson, but there’s no denying that alcohol has played a major role in countless world events. Oftentimes to learn about the past, one need look no further than the label on the beverage they’re drinking.
With an eye toward the backstory that inspired its title, Lion’s James Squire is teaming up with agency Milk + Honey United for its “Ordinary Be Damned” campaign. The brand released a 90-second film telling the tale of the man for whom the beer is named.