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This Cinematic Beer Ad Tells the Extraordinary Tale of James Squire

Indie agency Milk + Honey and Game of Thrones' Rory McCann bring the brand's backstory to life

A man at the head of a table underneath the words ordinary be damned — Directed by Justin McMillan, the short film tells the story of a man "destined to be ordinary."Milk + Honey, James Squire

By Sara Century

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Enjoying a drink at the pub doesn’t always come with a history lesson, but there’s no denying that alcohol has played a major role in countless world events. Oftentimes to learn about the past, one need look no further than the label on the beverage they’re drinking.

With an eye toward the backstory that inspired its title, Lion’s James Squire is teaming up with agency Milk + Honey United for its “Ordinary Be Damned” campaign. The brand released a 90-second film telling the tale of the man for whom the beer is named.

The

Sara Century

Sara Century is a freelance writer for Adweek.

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