Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Airlines love to tell you all sorts of reasons to travel more, but they usually don’t mention the likelihood that you’ll get unexpectedly pregnant, injured, inked, married or plagued by a cursed keepsake.
China Airlines, on the other hand, proudly pitches these and more scenarios in its dark and cheeky new spot, “What Travel Brings You,” from agency Leo Burnett Taiwan.
The ad breaks just about every rule of travel marketing, bypassing bright, sunny and scenic locales in favor of a humorously bleak look at the life you return to after a vacation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in