Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Never before have people spent so much time washing their hands. Yet, according to research cited by cosmetics brand Lush, people still fail to wash their hands effectively 97% of the time–leaving them unknowingly at risk of infection.
In a timely campaign by agency ‿ and us, Lush United Arab Emirates partnered with Deliveroo to deliver thousands of tiny “self timing” soaps for free to consumers in Dubai. They are also available for order via a dedicated website.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in