AdFreak

This Brand’s Clever Silent Autoplay Facebook Ads Look Like Little 1920s Silent Films

Home alarm brand's old-school mocking of the competition

By Gabriel Beltrone

December 13, 2017

A cheeky campaign for a newfangled home-security company is capitalizing on Facebook’s silent autoplay video ads—by creating ads in the style of obsolete 1920s-era silent films to eviscerate older competitors.

Gabriel Beltrone
@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
Recommended videos
You Might Like

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

By Grace Murphy

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}