This Book Made Entirely From Grass Is Touring Ireland to Promote Sustainable Farming

Allied Irish Bank and Rothco present The Book That Grew

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Books on sustainable farming don’t grow on trees—they grow in the dirt.

A new campaign from Allied Irish Bank (AIB), Teagasc (Ireland’s agriculture department) and creative agency Rothco is promoting efficiency on farms—and celebrating Irish grass—with The Book That Grew.

It’s an up-to-date guide for efficiency and sustainability in farming that also just so happens to be made entirely out of grass roots and other products derived from the green stuff.

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