Dracula, the gothic masterpiece from Bram Stoker, is the century-old gift that keeps on giving—not only to fans and content producers, but also to marketers looking for a juicy project to sink their teeth into.
Ad mavens in the U.K. have captured the essence of vampiric DNA and blended it with modern outdoor ad tech to draw viewers to BBC One’s new version of the classic blood-sucker tale, airing on TV this week.
BBC Creative’s billboard appears to be just speckled with wooden stakes by day.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in