This Air Filter Company's Stylish Scarf Keeps You From Getting the Flu

Ultramare moves beyond hospitals


Call it hypochondriac chic.

If you’re a fashionista who’s also afraid of getting sick, an air filter company in Sweden has the perfect scarf for you.

Trollhättan-based manufacturer Ultramare’s business includes selling filters to hospitals to help prevent the spread of germs. With Gothenburg-based agency Milk, it invented a special neck-warming garment lined with those same filters, and released them to coincide with the height of flu season in February.

The idea: Wrap it over your mouth to protect yourself from airborne viruses.

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