Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To illustrate the personal aspects of taking on a massive home improvement job oneself, Leroy Merlin—a kind of French Home Depot—has released “Life’s Adventure.”
Created by BETC Shopper, this is Up meets Life of Pi, with a couple’s uprooted fixer-upper home taking to the seas as they begin the long, emotional task of turning a house into a home. To this, a modern cover of Rod Stewart’s “Sail” is added.
“The initial client brief was to transition Leroy Merlin from a DIY store to a brand dedicated to home improvement projects,” explains associate director Carole Penillard of BETC Shopper to Adfreak.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in