Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Who needs a PowerPoint pitch deck when you can have a hologram?
To help explain the capabilities of artificial intelligence, Austin-based agency Hypergiant decided to move away from slide shows and instead build its own briefcase equipped with holographic imagery.
The device, called Project Holobook, reveals a series of holograms during a four-minute presentation. As the blades whir in the background, a narrator tells the history of AI and what the technology is capable of today.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in