This Agency Built Its Own Hologram Pitch Deck to Explain Artificial Intelligence

Hypergiant created Project Holobook

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Who needs a PowerPoint pitch deck when you can have a hologram?

To help explain the capabilities of artificial intelligence, Austin-based agency Hypergiant decided to move away from slide shows and instead build its own briefcase equipped with holographic imagery.

The device, called Project Holobook, reveals a series of holograms during a four-minute presentation. As the blades whir in the background, a narrator tells the history of AI and what the technology is capable of today.

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