This Advertising Veteran Creates Free Spots for Small Businesses Impacted by COVID-19

Alex Grossman executed each ad in one day, mostly from the comfort of home

Like many professionals in the marketing and advertising industry, the coronavirus put award-winning commercial and film director Alex Grossman’s gigs on hold. At first, the Santa Monica-based ad veteran was “bummed and worried,” but soon he realized that he wasn’t the only one affected, and he knew that small businesses—especially the ones that relied on foot-traffic sales—must be suffering too.