This Advertising Veteran Creates Free Spots for Small Businesses Impacted by COVID-19

Alex Grossman executed each ad in one day, mostly from the comfort of home

Alex Grossman pro bono ad for Chop Suey Books
Grossman's pro bono ad for Chop Suey Books in Richmond, Va., stars him and his son. Alex Grossman

Like many professionals in the marketing and advertising industry, the coronavirus put award-winning commercial and film director Alex Grossman’s gigs on hold. At first, the Santa Monica-based ad veteran was “bummed and worried,” but soon he realized that he wasn’t the only one affected, and he knew that small businesses—especially the ones that relied on foot-traffic sales—must be suffering too.

@monicroqueta Mónica is a breaking news reporter at Adweek.