This Advertising Veteran Creates Free Spots for Small Businesses Impacted by COVID-19

Alex Grossman executed each ad in one day, mostly from the comfort of home

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Like many professionals in the marketing and advertising industry, the coronavirus put award-winning commercial and film director Alex Grossman’s gigs on hold. At first, the Santa Monica-based ad veteran was “bummed and worried,” but soon he realized that he wasn’t the only one affected, and he knew that small businesses—especially the ones that relied on foot-traffic sales—must be suffering too.

“I called off my pity party and challenged myself to make five ads in five days for five companies in need.



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