This Ad Tricked Viewers Into Turning Up Their Volume, Then Scared the Crap Out of Them

The 6-second spot for The Nun was pulled from YouTube

The Nun via YouTube

Can an ad be evil and still be good?

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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