This Ad Tricked Viewers Into Turning Up Their Volume, Then Scared the Crap Out of Them

The 6-second spot for The Nun was pulled from YouTube

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Can an ad be evil and still be good?

Because a recent 6-second promo for horror movie The Nun was rightfully pulled from YouTube for being too shocking. But at the same time, as ad trickery goes, it’s pretty brilliant.

The “shocking” nature of the ad wasn’t centered on graphic content, but rather on the fact that the brief ad made you think your device volume had dropped to zero—likely making you either turn up the volume or at least stare closely at the screen to make sense of the apparent bug.

And that’s when they get you.

Now

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