These Sexist Ads for Luxury Watches Sparked Anger and Apology, But Is the Brand Even Real?

Mariner Watches removed its posts, but questions linger abut the company's legitimacy

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Scrolling Instagram these days, you’re likely to see ads for luxury products whose swank photography and mildly familiar-ish names often hide the fact that you’ve never actually heard of the advertiser or its products.

Thanks to the explosion of drop shipping—through which digital storefronts are created to resell discount items at higher prices without the seller ever having to touch the inventory—and other tactics that enable startup brands or fly-by-night retailers to pop up as legitimate-looking advertisers, it can be hard to tell the real from the fake.



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