These Edibles Are Designed to Match the Characters of HBO Max's New Show

Kanha Gumies created four flavors for Close Enough

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

For those who haven’t met Emily, star of HBO Max’s upcoming comedy called Close Enough, here’s a quick description, according to the streaming service: She’s logical and organized, and she’s a busy working mom who’s trying to have it all.

In short, she’s the prototypical modern cannabis consumer—at the very least, she’s canna-curious—and she’d likely combat her everyday stress by getting blissed rather than bombed.

It’s strategic, then, that HBO Max’s marketers would link with a cannabis brand, Kanha, for a weed-themed promotion to hype the July 9 launch of the animated series.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in