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For those who haven’t met Emily, star of HBO Max’s upcoming comedy called Close Enough, here’s a quick description, according to the streaming service: She’s logical and organized, and she’s a busy working mom who’s trying to have it all.
In short, she’s the prototypical modern cannabis consumer—at the very least, she’s canna-curious—and she’d likely combat her everyday stress by getting blissed rather than bombed.
It’s strategic, then, that HBO Max’s marketers would link with a cannabis brand, Kanha, for a weed-themed promotion to hype the July 9 launch of the animated series.