These Edibles Are Designed to Match the Characters of HBO Max's New Show

Kanha Gumies created four flavors for Close Enough

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

For those who haven’t met Emily, star of HBO Max’s upcoming comedy called Close Enough, here’s a quick description, according to the streaming service: She’s logical and organized, and she’s a busy working mom who’s trying to have it all.

In short, she’s the prototypical modern cannabis consumer—at the very least, she’s canna-curious—and she’d likely combat her everyday stress by getting blissed rather than bombed.

It’s strategic, then, that HBO Max’s marketers would link with a cannabis brand, Kanha, for a weed-themed promotion to hype the July 9 launch of the animated series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in