Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
In cinema, a camera tells us a lot more about characters than we often realize.
The way a shot lingers on, zooms into or pulls into focus a specific person can act as a reveal without the actors having to say a word.
That’s a fact Apple puts to effective use in its new campaign for the iPhone 13 Pro. Each of the three spots uses an advanced feature of the device’s multi-lens camera to show how it can create drama in any situation.
Short films created with iPhones
With “Detectives,” Apple shows what it says to viewers when only one character is in focus—and how it can feel for the ones who aren’t.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in