These Cringeworthy Spots Show That Being Too Sweet Can Be Too Much in Both Love and Yogurt

Siggi's new ads show the uncomfortable side of love

Yes, you can take it too far. Siggi's

In life, there are times to be sweet—mushy even—but it can sometimes go too far and off the rails quickly. In a new campaign for Siggi’s, the fast-growing, low-sugar yogurt brand, it’s clear that not too sweet is sweet enough.

@cara_02 Cara Anderson is a contributor to Adweek.