Each year, the Spanish Christmas lottery releases what is typically one of the year’s best ads. But not this year. For 2019, it released four of the year’s best ads.
The campaign was created by Madrid agency Contrapunto BBDO, now in its second year on the client, which was made famous in global ad circles by Leo Burnett Madrid with spots like 2015’s Cannes Lions Grand Prix-winning “Justino” and 2016’s installment about a community’s loving support for a woman who wrongly thinks she’s won.
This
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