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A lot of great advertising is just about storytelling. And the more compelling, clever, insightful or entertaining the stories are, the better your chance of engaging the viewer and delivering a memorable brand message.
In our latest “Best Ads Ever” video, Droga5 group creative director Juliana Cobb chooses her three favorite ads of all time. And while they’re stylistically different, each one is an example of top-notch storytelling.
Cobb also tells us about the work at Droga5 that she’s most proud of lately, and what she finds inspiring outside advertising.