The Unlikely Journey of 3 Heinz Ketchup Ads From Mad Men to the Real World to Cannes

David's Anselmo Ramos reflects on the multiple gold Lion winner

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CANNES, France — “Don Draper couldn’t sell it. Maybe we can.”

One of the most delightful ad campaigns of 2017, for Heinz ketchup, wasn’t written by a real person. It came from Mad Men’s most famous creative director (via showrunner and lead writer Matthew Weiner), and lived only fictionally within the AMC show about 1960s advertising—until Anselmo Ramos and his agency, David Miami, came along.

Draper failed to sell through his “Pass the Heinz” ketchup campaign, notable for its risky absence of the product.



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