The 'Palau Pledge,' a Small Nation's Bold Environmental Effort, Just Won a Top Global Ad Honor

Advertising's D&AD Awards give it a coveted Black Pencil

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Tourism is the lifeblood of countless communities and nations around the world, but it can also be a seemingly unstoppable destructive force.

In the stunningly beautiful Micronesian nation of Palau, tourists have been responsible for a wide range of environmental problems, from polluting and damaging its famous coral reefs to poaching its tropical wildlife. It was a daunting problem distilled into one question: Can you continue to welcome tourists while simultaneously protecting your nation from them?

The answer, created in partnership with Australian agency Host/Havas, was the



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